From frienship to a shared purpose

Our journey with Pyopp and Pyopp Fledge began with a long-standing friendship, but it evolved into something deeper. As the brand grew in Indonesia, we were drawn to the same questions the founders, Arie and Jacq, had been exploring: how we move, the shoes we choose, and how those daily decisions shape our long-term wellbeing. 

We are Geby and Rieza, and we are proud to bring Pyopp and Pyopp Fledge to our home, here in The Hague.

A personal shift For Rieza, this interest was born from necessity. After years of wearing restrictive leather shoes that hindered the natural movement of his feet, he began to question the status quo. A chance podcast about the role of foot mechanics in overall body movement encouraged him to look deeper.

The family perspective That search led him to the benefits of strengthening the feet and, eventually, to the barefoot philosophy. This shift had a profound impact on our lives, influencing how we view everyday health and the future we wish to build for our children.

As parents, we care deeply about the choices we make for our family and for the future we are building. That is one of the reasons this brand matters to us personally.

Here in Europe Today, we are proud to lead the next chapter of Pyopp Fledge from our base in the Netherlands. We are committed to carrying forward the same care, quality and personal approach that shaped the brand from the beginning. 

For us, this isn't just about bringing a brand to a new market; it is about continuing a journey of honesty and purpose, ensuring that European customers can access the same thoughtful design easily.

— Geby & Rieza